Why is Responsive Web Design important?

A website with responsive web design is a site that is able to adapt to the screen it is being used on, regardless of what device it is. The website automatically reformats to give the user a better experience that it well suited to their device, and can give your site a number of benefits as well as being in line with Google recommendations. With a responsive website, the content and pages are automatically flexible, fluid across all screen resolutions and various devices. In other words, no matter what device you are viewing a website on, the user will have optimal viewing experience including ease of navigation with a minimum amount of resizing and scrolling. A responsive design can improve user experience and accommodate everyone, whether they are on a desktop or a smartphone or tablet. In providing the best possible experience, people will have a positive opinion of your website, meaning they will most probably return. Through ensuring that your website is responsive, you essentially only have one website instead of two. This is much more cost effective; as opposed to having a separate mobile site to maintain, you only have your main site to look after. Likewise, SEO campaigns are much easier to maintain with only one site; if you were to have a separate mobile site, you then have two SEO campaigns. A responsive website is all round much easier to manage for web design in India

By 2018, the global smartphone penetration is expected to reach a significant 36.5%. Compare these numbers to 2011, where it was global penetration of smartphones was a mere 9.6%. The conventional concept of “going online” is logging on to your desktop with a mouse, a screen, a keyboard etc. With the statistics mentioned above, however, the reality is clearly different – smartphone and tablet adoption rates have clearly changed the way we interact online.

With that in mind, it has been increasingly important for websites to become more mobile-friendly. Today, the main challenge that developers face is how to translate the look and feel of their website on smartphones and tablets without compromising on aesthetics. Responsive Web Design (RWD) is the answer to these obstacles.

1. EASE OF MULTIPLE DEVICE ADAPTION
2. COST EFFICIENT
3. GOOGLE APPROVED
4. IMPROVED OFFLINE USER EXPERIENCE
5. EFFORTLESS ANALYTICS AND REPORTING

The last few years in the tech world has seen a spike in the responsive design trend and for good reason too! With smartphone users doubling to almost 2.08 billion by 2016, you can expect responsive design to grab a much larger share in the web design and development market.

Responsive design allows you to cut costs, increase search engine rankings and enhance your conversion rates. By deploying this unified design, you can stay ahead of your competitors, increase your user-base and grab yourself a large slice of the “tech-cake”.

10 REASONS WHY RESPONSIVE WEB DESIGNING IS IMPORTANT FOR A WEBSITE

A website with responsive web design is a site that is able to adapt to the screen it is being used on, regardless of what device it is. The website automatically reformats to give the user a better experience that it well suited to their device, and can give your site a number of benefits as well as being in line with Google recommendations. Still not convinced?

We will see list of reason why its important to have responsive website

1. INCREASE CREDIBILITY

First impressions matter, no bones about it. And if your site isnt set up to impart the best impression on all platforms, you are setting yourself up for disaster. Each and every user should receive an impeccable UX and UI experience the first time they visit your site, no matter what their device may be. And its better way to show user that you are updated with latest technology; which obviously gives the mindset that your products are also updated.

2. RESPONSIVE DESIGNS ADAPT TO MULTIPLE DEVICE SIZES

Want your website to look great, no matter the device or screen size? Then responsive web design is the way to go. But dont just think about today with smartphones and tablets. Think about tomorrow with smart watches, and Google Glass, and whatever new devices pops up for internet viewing. Responsive web design and development will work for them too.

3. INCREASE IN MOBILE USAGE

Currently, more than 80% of Indian adults own a smartphone and almost 60% of all website traffic is from mobile devices. In fact, there are currently more mobile devices on earth then their are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they are likely to have a lower option of your brand, and they will also be more likely to visit a competitors site.

4. ONLINE SHOPPING GROWING STEADILY

Online shopping, which is also called as window shopping is easier than hopping in the car and driving to the store; and it is even easier if you can do it in your favorite chair, while watching TV. 80% of consumers regularly use their smartphones to shop online. And 70% of shoppers now use mobile phones while in stores during the holidays. If your products and services arent easy to view from a phone, you are missing out on an opportunity.

5. SOCIAL MEDIA INCREASES MOBILE VISITORS

Over 90% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. So if you have a social marketing strategy and want to leverage social sharing of content, get responsive web designing from professional web designing company.

6. RESPONSIVE WEBSITES IMPROVE SEO RANKINGS

Responsive development is Google recommended approach for mobile web design. As per Google latest update, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.

Furthermore, mobile phones now have a separate Google search algorithm as well, so just because your site ranks high via a desktop search doesnt mean it will continue to rank well for individuals for perform the same search via their phone. This issue becomes even more critical when you consider that mobile searches will overtake desktop searches in 2018! If you think search optimization (SEO) is important, than your site better be responsive. Contact a responsive web designing company to upgrade your site Now!.

Read more 10 Reasons Why Responsive Web Designing is Important for a Website