Here
are a few pointers ive taken from one of my blog posts from my website.
These pointers should help you keep your all important SEO when
redesigning your site!
- SEO Domain Migration – A domain transfer can be incredibly damaging to your rankings. Search engines can fail to pick up on the fact you’ve moved a website and will take some time to transfer your ranking potential, meaning you can spend between 4-12 weeks way down in the depths of Google.
- Domain Change – We get asked the question ‘will changing domain name impact SEO’ quite a lot and, in short, yes it will – unless you put in the work to prevent it. Hopefully, you’ll have a lot of links attached to your old domain so you’re going to want to transfer these for SEO purposes. To do this, you’ll have to keep your old domain under your control and redirect the links to your new domain. Pretty easy, actually!
- URL Restructuring – Again, you can drop temporarily in search results if you restructure your URL but keep your domain. This is usually put down to the fact that search engines need to re-crawl your site to rank you. If you’ve removed keywords, have done poor re-directions or changed the length of your URL, this could result in some very permanent SEO damage.
- Website Redesign SEO – Changes to your web mapping and site hierarchy can also affect your search results if not done with SEO in mind.
- Content Changes – By making changes to your content, you could be removing vital keywords or valuable links that were boosting your rankings. Be wary of what you remove and also what you add in, as it can work in the opposite way to boost your results too.
- Host Changes – The question of ‘does changing website host affect SEO’ is another one we get quite a lot. It can do, mainly due to the server location changing, but by following these steps that change will be very minimal. You’ll have everything else in place so that changing host won’t even matter!
You can read more from the blog below:
Thinking
of redesigning your business website? Refurbishment of a website is an
opportunity as it gives your team a chance to explore new trends and
apply it on your website designing process. It lets your team to examine
website limitations and how it can be improved to make more
competitive.
Prior to this, it is also
pivotal to audit the current site’s assets, key performance indicators
(KPIs), target audience and user interface. Here are 7 best practices
you should follow.
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