We
are in the era of the ‘Heads down’ generation. Ever wondered how much
time you spend on your smartphone? Well, let us give you an estimate.
With over 2.5 billion smartphone users, an average human spends
approximately 2 Hours 51 minutes on their phone every day as per
ComScore’s 2017 report. The number increases by an hour if we include
the tab users as well!
That’s a lot of
on-screen time considering you have an average of 18 functional hours,
leaving the six out for sleep. Without an optimized website, you are
missing out a major chunk of your audience and their most attentive time
spans. So today we provide you with some insights on how to make a
mobile-friendly website.
Reasons to create a mobile friendly website
1. Easy Accessibility
As
mentioned earlier, the number of mobile users is on the rise. This
means chances of accessing your website on the phone is higher than that
on a computer. But, if you do not create a mobile-friendly website, you
will lose out on your users.
Moreover,
everyone is busy these days, so offering a quick peek through the mobile
phones without compromising on the experience enables brands to leave a
lasting impact. Thus, a mobile-friendly website is a necessity.
2. Integrating Social Media
Even
the biggest of brands are paying more attention to social media. And
since Facebook, Instagram, Twitter, and LinkedIn, to name a few, are
easily accessible through the phone. External links are more likely to
be accessed over a phone.
In addition, it
affects your social media reputation as well. Imagine reading a negative
review for not having a responsive website. Disappointing, isn’t it?
These are major motivators for any brand to make a mobile-friendly
website.
3. User Experience
Gone
are the days when computers were the only means of accessing a website.
With the integration of the devices and easy accessibility, brands
create a mobile-friendly website to offer unhindered User Experience
irrespective of the device being used to access it.
Presence
on each platform contributes towards a brand’s reputation. This is
another reason to offer the ultimate UI and branding to your business.
4. The SEO Race
Debates
have started on the credibility of SEO with the advent of Social Media,
but Google still remains undefeated. SEO is as important as ever. A
mobile-friendly and responsive website increases your SEO ranking. Your
online reputation affects your ranking.
And
what’s more important is the algorithm specifically designed by Google
for mobile devices. This enables a better analysis of your product and
thus your SEO ranking.
Originally Published at LambdaTest
First
reason is user friendliness. In simple terms, as of now most people use
mobile device to browse the internet and having a mobile friendly site
makes it easy to navigate through your website and get the information
they want. If your website is not mobile friendly, users might need to
zoom in to see your website. And if you run a business, you might loose
business.
Second reason is Google prefers
mobile friendly websites. So if you want to rank high on Google or doing
SEO your mobile needs to be mobile friendly.
In in case it isn't too hard to convert your existing website to mobile friendly :)
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