What is a responsive website? Do I really need one?

As more people are beginning to use mobile devices, like smartphones and tablets, for every task that used to be only capable on desktop, one thing has become clear: mobile is taking over Internet surfing. And, it’s not even just surfing. It’s everything from browsing social media outlets, checking emails and doing some online shopping with ecommerce development company.

Because mobile Internet usage is increasing steadily, it’s extremely important that your website is mobile friendly. Usually this isn’t a major concern. You have a website designed for desktop users and another site specifically developed for mobile users. But, is it possible to have a site that is equally favorable for both desktop and mobile users?

There actually is a design that can handle both types of users. And it’s called responsive web design company.

What Is Responsive Design?

A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen.

In other words, with a responsive website design, you don’t have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device.

But there are some other really important reasons why you should make the switch to responsive design for your website design service in nagpur .

Mobile Usage is Increasing

Take a step into the outside world and you’ll definitely notice a lot of people on their mobile phones. In fact, it seems that just about everyone is attached at the hip with their smartphone. For some reason, however, there are many businesses who have not yet picked up on this trend. Maybe they could use the following stats from Smart Insights to convince them how much mobile usage has skyrocketed.

• More than 20 percent of Google searches are now being performed on some sort of mobile device.
• In 2012 over half of all local searches were done on a mobile device.
• 25 percent of Internet users only access the internet via a mobile device in the United States.
• 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.
• In 2014 mobile Internet usage is expected to overtake desktop usage.
• Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
• Responsive website design (RWD) is something more than necessary to serve content in the mobile devices optimized way. Today, it’s a must. Mobile users are very demanding and they are still in a hurry. They won’t wait for your website loading. They check lots of links and bounce off the websites very often.
  Responsive website design is a way to attract and retain users.
  That’s why responsive web design is so important in the reality where mobile devices Internet traffic is higher than those generated from the desktop computers.
  When consumers visit your website or blog the first time they’re often in rush: traveling, during the meeting and they do not have time to wait for your website to load or to manually adjust the size of the screen to fit the mobile device they are working on.
  Properly implemented responsive, fast loading website can save you lots of money improving conversion to a website.
  It’s great if your website has a responsive design. But sometimes mobile apps are better idea.
  
  This tool boosts your business like no other.
  Mobile apps can be a great marketing tool for your company. You can achieve brilliant results with your online business due to the fact that your brand can be experienced as a mobile app:
  • you can communicate with users of your app with Push Notifications; that’s way more natural on mobile than emailing smartphone users
  • you can engage your community in every place and at any time
  • mobile apps increase retention to the content
  • advertising - you can monetize your app using Google AdMob or Google AdSense.
  Here’s an article I recommend you: Using News Apps is Fun — What Readers Say About PressPad News. It’s full of information about responsive website design and real readers opinions about having mobile app.