Tuesday, November 13, 2018

What is the main SEO benefits of responsive website?


There is a Glamyseoservice for SEO Services that would help you with your problem. Before getting into the answer, please check this link where I have explained everything briefly.
GREAT ADVANTAGES OF "RESPONSIVE" WEB SITE DESIGN
There is no doubt that the use of smartphones and tablets is getting bigger, although they do not yet exceed the use of computers, however, it is necessary to remember that the focus of a website has changed, now we must adapt to different devices from where people can locate a website, is what we know as Responsive Design.
Many, if not to say, most companies or personal brands have been coupling to this change, necessary, since it is annoying to enter a web page that is not adaptable, it is so annoying that we just close it and look for another option, This is where we are losing potential customers.
Therefore, apart from being aware that it is better to adapt to change than to be stagnant, we present 5 great advantages of the use of responsive design:
1. SUPER FLEXIBLE
The sites with this type of web design are fluid, that is, the content moves freely through all the screen resolutions and all the devices.
Both the grids and the images are fluid.
In the same way that a liquid extends or is based on allowing its content to fill an allocated space and retain its appearance, the fluidity of the responsive web design achieves the same result with the content of the website on a screen of any device.
2. EXCELLENT USER EXPERIENCE (UX)
While content is the king and discovering the content capacity are the most important success metrics, it is the user experience that allows visitors to consume content on any website through the device of their choice and preference, in any moment.
Therefore, responsive web design is about providing the optimal user experience regardless of whether you use a desktop computer, a smartphone, a tablet or a Smart TV.
The responsive web design gives the ability to busy professionals during the day and the university student to access a site at any time.
You do not need a scroll or resize feature for any visitor to access your website from their favorite device.
3. PROFITABLE
The advantages of having a single site that fits the need of all devices are significant when compared to having two separate websites.
A website costs less than two, obviously, and the savings can be substantial.
Sites designed exclusively for mobile device traffic do not offer the advanced navigation techniques found on traditional websites, and they also require the user to maintain two different web addresses for their site.
Responsive web design improves SEO efforts by having all your visitors directed to a single site, no matter what they prefer to use as a device.
4. IT IS RECOMMENDED BY GOOGLE
With a 67 percent search market share, when Google speaks, search marketers listen. Google asserts that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry's best practices.
This is because the responsive design sites have a URL and the same HTML, regardless of the device, which makes it easier and more efficient to crawl for Google, index and organize the content.
Contrast this with a separate mobile site that has a different URL and different HTML than its desktop counterpart, which requires Google to crawl and index multiple versions of the same site.
5. VERY EASY TO HANDLE
Having a separate mobile desktop website requires having separate SEO campaigns.
The management of a site and an SEO campaign is much easier than managing two sites and two SEO campaigns.
In addition, we know that SEO work is not something simple, so it is more advisable to have everything directed to the same site, and then you can analyze which device the people who visit you use the most.

To understand the importance of responsive design, consider the following graph :
According to this, the number of people using Mobiles superseded Desktops a couple of years ago. Regardless of the accuracy of this statistic, it’s obvious that people leverage mobile technology now more than ever before.
Back in the old days, SEO was only determined by the keyword frequency in your webpage/site. So, you could easily get high search rankings by simply spamming your website with your favored keywords repetitively.
You may have seen something like this in case of online streaming sites which show your favorite TV shows. So many 'Watch episode 12 of ABC.Watch episode 12 of ABC.Watch episode 12 of ABC.' written continuously ! It was a hack to get a high SEO rank. But it doesn't work like that anymore!
SEO has changed for the better.
So, how exactly is your site’s search rank determined?
Nowadays, SEO depends on User experience. i.e. How did the user feel while navigating your site. This in turn depends on :
  • High Quality Content
  • Relevant content
  • Providing good navigation
User experience is also determined by the duration a person remains on your website. What do I mean by this?
  • Say you have a blog on ‘ Top Skills for an IT Professional‘.
  • Someone types in googles search ‘ What are the prerequisites for a person in the IT Field’
  • He sees your blog link pop up and clicks on it.
  • If the user stays on this page for a long time, then google will think your blog is highly relevant to the searched keywords and will hence increase your blog‘s rank in the Search Engine for those keywords.
Now, to increase this retention rate, people will want to look at sites that are pretty. Given the array of mobile users, they will only stick around if your website looks good on a mobile device and on a tablet.
Now only this, but Google introduced an update called 'mobilegeddon' in 2015, which checks responsiveness of a site and will penalize any website that is NOT mobile friendly. Hence, it’s imperative that your website is responsive.
See how the dots are connected?
To recap :
SEO depends on User interaction which in turn is influenced by Retention span which is achieved through responsive design.


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