How Responsive Website design(RWD) helps in better SEO
- Responsive design increase local SEO ranking
If you are targeting local keywords, RWD will increase local ranking. More and more people are searching for directions to local business using their mobile devices. It has been estimated by YELP that 40% of searches come from mobile apps. Mobile search results are partially influenced by Geo-specific parameters; therefore, website will have to meet the SEO pointers. This helps Google to identify your optimized site as the one that is suitable for quality placement in search engines.
For instance, mobile users will press the BACK button if your pages are not displayed in the right way on their mobile devices. They will return to the results and search for the one that does the job easily. Such actions will be identified as poor user experience by the search engines and affect your placement in the mobile results. - Eliminate duplicate content
One of the primary issues with building a separate mobile site is the fact it is a ‘standalone’ site. Each m. version of your page is considered a separate entity in Google, meaning that you may unknowingly be creating duplicate content. Although Google claims that a mobile version with the same content as a master site won’t be hit with the Panda stick, it still means you have duplicate content on the web and you run the risk of serving the wrong version at some point. Ever clicked on a m. result on a desktop? That stuff ain’t pretty. - Helps in Link building
As you invest your time and resources in building backlinks to your site, you need to equally invest your effort in using those links for your mobile site. However, if this is your stand-alone mobile version of your website you will have to start from the beginning with SEO and link building. Also the pages from any responsive sites are more likely to be shared. Mobile links which gets shared usually open up to fit the browser. However, such links contain no graphics associated with the original site. There’s no diluting of PageRank and you’re building a stronger backlink profile on both desktop and mobile search at the same time. SEO win! - Reduces Page Load Speed
According to Google, the average mobile page load speed today is over 7 seconds. Google prefers mobile pages to load in one second or less. A responsive website design does not require queries to redirect users to a different URL (the mobile version of the page) and thus it significantly reduces the load time of the page.
While it isn't expressly known how much of a direct impact mobile page load speed has on rankings, Google is stressing its importance because of the impact on user experience - and what is good for user experience is good for rankings. Again, who are we to question? - Reduces Bounce Rate
I think we’ve all experienced it at one point or another? Opened a website on our mobile device and faced with a lot of horizontal scrolling and teeny tiny copy. The endless battle with your mouse tracker or swipe screen coupled with the necessary squinting is enough to cause you to close the site and try the next one. Hello, bounce rate!
Google uses bounce rate as a signal of user satisfaction with results. If a person is closing your site after a few seconds or not clicking through to any other pages, your bounce rate is going to rise and Google will drop your rankings for those key search terms, which naturally results in less traffic. A responsive design can help reduce your bounce rate as people are able to see that the site is designed for best user experience, irrespective of device. Navigation is optimized for mobile and all page elements scale according to the screen size. - Improves Mobile Search Rankings
This is another example of the ‘Google Says’ type suggestion. In addition to recommending responsive design for mobile, it has also claimed that it ranks sites optimized for mobile higher in mobile searches.
Mobile search have overtaken desktop search queries in 2015. (Another bold predication, this time made by analyst firm BIA/Kelsey) it is probably a good idea to get a head start on your competition-to-be in mobile search by implementing a responsive website now. - The onsite SEO efforts do not go in vain
As we know SEO is time consuming and expensive. However do not worry, all your SEO efforts you have invested will not go in vain. Social sharing and onsite SEO efforts will also be applicable to the mobile version of your site. All your onsite SEO tasks will be maintained for the mobile site including title tags, search engine and content-friendly URLS, Meta description, internal link structure, keywords and anchor text. - Responsive design means one website
Multiple repetitions of a website mean that a search engine has to spend more time at each changes or differences of the website. However, with one website it means Search engine gets to save time crawling at each things. A responsive site will deliver all of the site’s content rather than any short cuts. This allows the mobile users access the entire site and get information they are looking for. - RWD is Google’s favourite
Google says “Responsive website Design is the best way to go”. Google is dominant in the search engine fields. Until its dominance is replaced by someone else, we have to listen to what Google says. Its algorithm puts a lot of emphasis on user’s experience and Google reward those sites which has higher placement in the SERPs if they improve their users experiences. An improved user experience also includes average time spent on a site, its bounce rate and social sharing. If these factors can be taken care of it will help to increase the site rank and satisfy the mobile browsers. - Better usability
Google will direct the visitors to the site they want to see. If your site disappoints the visitors for not finding the required information, they will come back to the search engine results pages. Now Google will make a note that your site is not the best choice for that search team. If your mobile site looks different from the regular site and contain less content, it would automatically frustrate the visitors who are looking for something they already found in the desktop versions. On the contrary, if you do not have mobile site, the majority of the visitors will return to Google to find a site that is easily readable. This ultimately raises your site’s bounce rate and lowers your ranking. However, with RWD, visitors can access all content they want in a format that is easily readable.
Yes, Yes, and Yes. Google released in 2015
that a mobile user experience and mobile friendliness of a webpage to
it’s ranking algorithm. But it gets tricky as in Google says it actually
won’t affect your desktop or computer search rankings but will affect
your rankings on mobile. But if your bounce rate increases significantly
due to bad mobile experience, you bet you’ll see your rankings slide on
a desktop as well.
But even if you just
lose mobile rankings, that’s still a big deal! Most Google searches and
web browsing is done on mobile devices (56% in 2015 and is only going to
continue to increase). On top of that, the number of mobile devices and
time on mobile devices exceed that of a desktop in 2014. And according
to Google, 61% of users will not return to a website again that they had
problems with on a mobile device.
It’s
best to get your website mobile friendly as quick as possible so you’re
not losing your rankings and losing out on quality clicks, leads,
customers etc.
Need to check if your website is mobile responsive and has a good mobile user experience in Google’s eyes?
Check out this free tool for Google.
If
you pass this inspection you are good in Google’s eyes and it won’t
affect your SEO and search rankings in the slightest on mobile or
desktop.
Your website didn’t pass?
No worries. There are plenty of free tools and website builders that will create a mobile friendly site for you.
The best in my mind is, of course, is Wordpress.
It powers over 30% of the web so you know it’s trustworthy and with
loads of free and premium themes and plugins, you’re bound to get
everything you need. On top of that, you get some of the best out of the
box SEO out of any website builder.
If you’re not a Wordpress fan, Webflow is a great tool and can give a beautiful modern design with clean code underneath that you don’t need to touch at all.
Coding from scratch and don’t want to use a web builder? Use Bootstrap and make sure you are using the grid system to ensure it’ll automatically be mobile friendly.
Long story short, yes it will affect your SEO and your rankings on Google. It’s best to get it done sooner, rather than later.
Yes
this is absolutely true a responsive website is really good for better
crawling and indexing. And google keep updating its algorithms for good
websites to appear in search results.
If you are looking for some good responsive websites you may contact Digivartan they offers great deals at affordable prices.
You can contact them here too :
If you are interested in their services please call or visit their web site.
Phone: +91-8750042097, 8750042096, 8750042040
Website: Doctors and Medical Website Design
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