Boost Customer Response with Responsive Design.
It’s
2016. Odds are your business has a website. You’re probably sending
emails to your customers, too. But do you know how customers experience
your website and emails across various platforms? If not, you need to
know about responsive design.
Responsive Design for Websites.
Responsive
design uses your website’s domain, content, and layout to deliver an
identical, seamless experience across any device, no matter the size of
the screen. This makes it easy for customers to navigate your website,
regardless of their location or choice of mobile device. But the value
of a responsive-design based site goes far beyond user friendliness, as
these facts from Google research and updates make clear:
In 2015, Google confirmed that more of its searches come from mobile than desktop.
- Last year on Google “Mobilegeddon” day, the company released a new algorithm that gives mobile-responsive websites higher rankings in Google’s mobile search results.
- Google’s Micro Moments study shows that consumers expect to find accurate information at the exact moment they need it. If they can’t navigate your website with ease from their mobile devices, they’ll quickly move on to another site.
Responsive Design for Emails
Today,
over half of all emails opened are accessed on a mobile device [5].
That means responsive-design emails are just as important as
responsive-design websites. A report from Yesmail shows that, while the
open rate for mobile-responsive and non-responsive emails is almost
equal, 58% of mobile clicks come from responsive-design emails [6]. A
very important statistic, since clicks can lead to conversions and
revenue generated. Despite the data documenting consumers’ increasing
reliance on mobile devices to open emails, American businesses still
struggle to implement responsive-design email. In fact, only 17% of
brands use responsive design in all of their emails, while 44% use it
some of the time or not at all [6]. If you’re creating and sending
emails without involving a design team, be sure to at least test your
emails by viewing them on your personal mobile devices. We strongly
recommend you test all emails on various devices from different
manufacturers (cell phones and tablets, Android and Apple) and in
various email platforms (Outlook and Gmail). If you’re not currently
using responsive design, you can meet your customer’s expectations and
get a leg up on the competition by implementing it today. Here at
[insert media company name] we have a dedicated team of digital experts
who have extensive experience creating responsive websites and emails.
Contact us today for your free consultation. - See more at: Boost Customer Response with Responsive Design
Making
your site responsive can help you in boosting your business especially
when mobile users are considered as one of your target audience.
Customers
are searching for your business from their mobile phones, and you need
to engage them with a mobile experience designed for completing
on-the-go tasks from their small screens. And, Google Says Your Site Should Be Mobile-Friendly.
When
your site is responsive, it will automatically reformat itself to
appear well on any device screen width and you’ll just have to maintain
the same URL for desktop, mobile and tablets.
Responsive
Web Design would benefit your business because this kind of design is
the best fit for adding conversion and redirect codes, ease of updating
your site and optimized for search engines.
Since
your responsive website is optimized for search engines, there is a
bigger chance that your site would be on higher rankings on search
engine results. More visitors may be interested to view your site.
Especially when your site have past clients’ review section, visitors of
your site would then see how you have worked with your customers and
how reliable your company is. Thus, more visitors on your site will lead
to increasing your sales and boost of your business.
Making
your site responsive is also cost-effective for the reason that you can
avail marketing tools such as social media promotion where most of the
social media users use tablets or mobile phones as they search, read,
buy or shop and other online activities that they do.
If you decide responsive design is a better fit for your business, you may contact PSD Wizard
and they can help you build your fully responsive website either from
adapting your existing site with responsive design or building your site
from scratch. Contact Us - PSD Wizard
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